Company's Policy

Welcome to Hakuhodo.
We are proud to introduce our makeup brushes here.
Our mission is to make the ultimate fude (hoo-de),
the perfect tool.
To achieve good coloring with powder and shadow, excellent control for smudging, gradation and lining and comfortable texture with our makeup brushes, we understand fully well the quality of material for the brushes, choose only the best materials, and design the ideal shape, size, and volume to meet each requirement. We manufacture the ultimate makeup brushes.  
policy2 We never cut the tip of the brushes but hand-sculpt and assemble them using the finest quality materials. We use the term fude for our makeup brushes, which means brush in Japanese, because our makeup fudes (brushes) are different from other brushes, whose tips are cut.

Please feel free to ask us any questions you may have as you look at this website.

Thank you.