Company Outline

Hakuhodo Co., Ltd., established in 1974,
is located in Kumano, about 20 km east of
Hiroshima. Kumano is renowned for having
manufactured Japanese calligraphy brushes
for about 200 years. There are more than 100
brush companies in Kumano, producing 80%
of the brushes made in Japan.
Hakuhodo is one of the leading makeup brush manufacturers in Kumano, producing 500,000 brushes monthly.
It also has been producing and providing high quality makeup brushes for many leading cosmetic companies and makeup artist brands worldwide as an OEM (Original Equipment Manufaturer) supplier. Through these collaborations, we continue to make the ultimate fude, the perfect tool.


Corporate name : Hakuhodo Co., Ltd.
Business : Manufacture and sale of makeup brushes, calligraphy brushes, menso brushes (brushes for painting doll's faces), nihonga painting brushes, oil painting brushes, design brushes, and industrial brushes
President : Kazuo Takamoto
trademarks :
Misako Beverly Hillsimg
FUDEBAKO (quarterly magazine)

Date of
Establishment :
August 9, 1974
Branch Offices/
Shops :

Aoyama Branch/Shop
3F, Terra Asios Omotesando, Minami-Aoyama, Minato-ku, Tokyo 107-0062
Toyoko Branch/Shop
2-24-1, Shibuya, Shibuya-ku, Tokyo 150-0002 Toyoko
Tel:03-3477-4819(direct phone)
Mitsukoshi Hiroshima Branch/Shop
5-1, Ebishu-cho, Naka-ku, Hiroshima-city 730-0021
Tel:082-242-3488(direct phone)
Takashimaya Osaka Branch/Shop
5-1-5, Nanba, Chuo-ku, Osaka-city 542-0076
Tel:06-6632-9507(direct phone)
Los Angeles Branch/Shop, U.S.A.
2400 W. Carson St. Suite 215Torrance, CA 90501
Tel. 310-533-8600

Breakdown of
Products :
Makeup brushes 95%
Traditional brushes (calligraphy, menso, nihonga, etc.) 2%
Painting brushes (oil painting, design, etc.) 2%
Industrial brushes 1%
History :
1974 Hakuhodo was incorporated as a private limited company.
1982 Kazuo Takamoto became president of Hakuhodo and started to develop Hakuhodo 's original brand.
1990 Founded Seiwa Co., Ltd. at Ginza, Tokyo for OEM (Original Equipment Manufaturer) projects.
1993 Awarded an Order of Friendship by Mongolia for offering expertise in brush making.
1995 Founded an affiliate factory in Shenzhen, China. After starting an OEM deal with M.A.C., a Canadian cosmetic company (under the umbrella of Estee Lauder at present) in 1995, Hakuho-do began making direct OEM agreements with many world-famous cosmetics companies.
1996 Opened a store in Los Angeles, U.S.A. (Beverly Hills) Created a Web site and started to sell its own brand products via the Internet.
1998 Closed the store in L.A.
1999 Closed the affiliate factory in Shenzhen, China.
Changed company name to Hakuhodo Co., Ltd.
Started to sell our own brand products in alliance with a leading mail order company.
2000 Increased collaborations with well-known makeup artists. Started makeup brush sales promotions at prominent department stores throughout Japan.
2003 Opened a shop and office in L.A., U.S.A. (Torrance).
Opened a store in Aoyama, Tokyo.
Awarded Japan Culture Design Award.
2004 Received the Good Design Award.
2005 Selected Top Companies Using IT Management
President Kazuo Takamoto, won the Prime Minister's Prize of Monodzukuri
Nippon Grand Award in the field of the Application of Traditional Technology.
2006 Selected as one of the 300 Japan's Dynamic Monozukuri SEMs from Ministry of Economy,Trade and Industry